Apple Needs Cheaper, Better iPhones to Survive the Chinese Invasion

Recent research reveals a worrying fact for Apple: Chinese customers are no longer interested in iPhones at the same level as a few years ago, and more switch to models developed by local companies.

A report from Reuters reveals that Apple’s market share in the lower premium market, which is generally placed in the $500 to $800 pricing category, dropped from 81.2 percent to 54.6 percent in just one year.

This is mostly the result of Apple increasing prices beyond the $1,000 threshold, but also a predictable consequence of local customers buying devices that provide a better value for the money. Huawei, for example, which is the biggest Apple riva... (read more)

from Softpedia News / Global https://ift.tt/2CDMFrd